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Case International Bank

This section describes, in short, a real case of an international bank, its marketing goals, the solution provided by Victorinox, and the response of the campaign.



Goal
Increase sales.

Procedure
Direct mail and remittance of premiums.

Premium requirements
The premium should represent something new, demanding, and trendy, and it should produce a link with the product advertised.

Solution
Victorinox SwissCard (credit-card format) with utilization comparisons and special inscription.


Picture of a SwissCard Picture of a SwissCard Lite

Response
Considerably beyond comparable actions.



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