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Case Food Processing Industry


This section describes, in short, a real case of a company in the food processing industry, its marketing goals, the solution provided by Victorinox, and the response of the campaign.



Goal
Increase the sale of specific merchandise.

Procedure
Flyer for salesmen on the road with three gift categories.

Requirements
The gift should be top quality, should motivate to collect, and should have a direct link to the household.

Solution
Victorinox Steak Knife Set.


Picture of Victorinox Steak Set

Response
Massive increase of orders during the 5 month promotional period.



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